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An evaluation of experimental field research

The purpose of our paper is to evaluate the application potential of experimental research, especially experimental field research, from the viewpoint of marketing decision making. On the one hand we try to demonstrate extensively some general and...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Matti Ahtomies, Uolevi Lehtinen
June 15, 1983
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Citation

Ahtomies and Lehtinen (1983a, June 15). An evaluation of experimental field research. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/an-evaluation-of-experimental-field-research